The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV. 

Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts. Perrier Energize is available in three varieties — Pomegranate, Grapefruit and Tangerine — while delivering approximately the same amount of caffeine as an 8-ounce cup of coffee.

POM Wonderful is adding two new flavors to its POM Antioxidant Super Tea lineup: Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea.

Designed with healthy teen hydration in mind, PepsiCo released Frutly, a hydrating juice water. 

PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.

The Coca-Cola Co., Atlanta, announced that its newest innovation ― Coca-Cola with Coffee ― has made its buzzed-about U.S. debut. 

Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers.