Items Tagged with 'hybrid beverages'

ARTICLES

Performance beverage-makers tailor offerings to everyday consumers

Category sees more hybrid, cross-functional beverages

Taylor Karg

October 10, 2019

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Many are turning to sports and performance beverages to help them keep up with the demand of their everyday lives.

Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish

Barbara Harfmann

August 9, 2019

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In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.

ALOHA Protein Drinks - Beverage Industry

2019 State of the Beverage Industry: Sports drinks with protein and organic content in demand

Category experiences increased competition from hybrid beverages

July 15, 2019

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Market analysts remain mixed about the performance beverage category's ability to regain positioning as more factions have emerged within the beverage market.

Ready-to-drink, health and wellness benefit tea ingredients

Natural, organic trends bode well for tea market

Jessica Jacobsen

December 11, 2018

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Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.

Evolution Fresh Organic Kombucha

September 13, 2018

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Evolution Fresh, a subsidiary of Starbucks Corp., launched a new line of Organic Kombucha drinks.

ZICO Coconut Water offers new entry points for consumers

Coconut water projected to be $1.5B industry by 2020

Jessica Jacobsen

June 28, 2018

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As one of the category leaders within the coconut water market, ZICO has seen the evolution of the market and its consumer base.

IRI releases 2017 New Product Pacesetters

Beverages hold strong in Top 10 for convenience stores

April 17, 2018

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Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2017 New Product Pacesetters report, the CPG industry-recognized benchmark analysis of exceptional first-year new product sales success.

Vitamins, minerals sought after in hybrid drinks

Price hinders non-hybrid drink consumers, research shows

Jessica Jacobsen

May 15, 2017

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It’s no secret that consumers are demanding more from their food and beverages. More and more beverage-makers are answering this call by developing new products that blur category lines. Although these hybrid drinks are fulfilling the functional and refreshment needs of consumers, research from Mintel sheds light on what might be next for these emerging beverage options.

Supplier’s Marketplace: September 2013

September 16, 2013

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In response to a wave of lightweight closure solutions, Closure Systems International (CSI) released the Flex-Chuck, which offers a new approach to capping chuck design.

Coconut water finds a home in the beverage market

Jessica Jacobsen

February 11, 2013

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In Fred Heatherton’s novelty song, “I’ve Got a Lovely Bunch of Coconuts,” the composer depicts a showman prodding people to play a game involving coconuts in order to make him rich.

More Articles Tagged with 'hybrid beverages'

Beverage Industry Magazine

2019 November

Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.

Check back throughout the month for additional content.

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