Toronto, Canada-based BioSteel Sports Nutrition Inc. announced the appointment of Bruce Jacobson as President of BioSteel, who, together with Co-Founders John Celenza and Michael Cammalleri, will be responsible for accelerating the growth of BioSteel into a top-4 sports hydration company. Jacobson joins BioSteel with a wealth of experience from the beverage industry, the company notes. 

Given today’s inflationary climate, experts note that consumers are more likely to reach for flavor profiles they know they will enjoy, as such, Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages shine.

Vita Coco, a brand of New York-based The Vita Coco Co., released Vita Coco Coconut Juice, the brand’s first juice offering.

The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV. 

Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts. Perrier Energize is available in three varieties — Pomegranate, Grapefruit and Tangerine — while delivering approximately the same amount of caffeine as an 8-ounce cup of coffee.

POM Wonderful is adding two new flavors to its POM Antioxidant Super Tea lineup: Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea.

Designed with healthy teen hydration in mind, PepsiCo released Frutly, a hydrating juice water.