Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers. 

Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.

Coca-Cola North America, Atlanta, is giving consumers the chance to refresh their coffee routine and enjoy an exclusive first sip of the brand’s top innovation of 2021.

Talking Rain Beverage Co., creators of Sparkling Ice, introduced Talking Rain Elevate (TRE), a non-carbonated, multifunctional performance water. 

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Pepsi Café, a new beverage that blends the taste of coffee with Pepsi cola.