Articles Tagged with ''hybrid beverages''

Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets.

Electrolit is expanding its flavor offering with the launch of Cherry Ice. 

RECOVER 180 announced the launch of two new flavors: Tropical Ice and Orange Cream, marking a major expansion of its functional hydration lineup as it kicks off 2026.

G FUEL is taking performance to a new level with its latest innovation: Hydration + Focus. 

ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line. 

Monster Energy unveiled the latest innovation to join its Rehab Monster line: Wild Berry Tea. 

In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.

Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.

Clean label and better-for-you trends have elevated tea ingredients as beverage-makers look to deliver these attributes to consumers.

Toronto, Canada-based BioSteel Sports Nutrition Inc. announced the appointment of Bruce Jacobson as President of BioSteel, who, together with Co-Founders John Celenza and Michael Cammalleri, will be responsible for accelerating the growth of BioSteel into a top-4 sports hydration company. Jacobson joins BioSteel with a wealth of experience from the beverage industry, the company notes.