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Home » hybrid beverages

Articles Tagged with ''hybrid beverages''

HARD_MTN_DEW_900.jpg

Boston Beer announces launch of HARD MTN DEW

Contest coincides with launch to send fans to Tennessee for initial taste opportunity
February 22, 2022

The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV. 


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Juice fortification
Category Focus

Juice manufacturers address consumer concerns with fortification

Calorie, sugar content challenges juice market
jessica Jacobsen
Jessica Jacobsen
December 20, 2021
As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.
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Perrier Energize

Perrier adds energy line to sparkling portfolio

Perrier Energize sources caffeine from organic green coffee, yerba mate extracts
May 10, 2021

Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts. Perrier Energize is available in three varieties — Pomegranate, Grapefruit and Tangerine — while delivering approximately the same amount of caffeine as an 8-ounce cup of coffee.


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POM wonderful

POM Antioxidant Super Tea: Pomegranate Elberberry Boost Tea, Pomegranate Orange Blossom White Tea

April 7, 2021

POM Wonderful is adding two new flavors to its POM Antioxidant Super Tea lineup: Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea.


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Swirled blends dairy and plant-based ingredients
Up Close With

Shamrock Farms innovates ahead of 100-year anniversary

Dairy company puts a twist on new products
Stephanie Cernivec
March 19, 2021
Founded in 1922, Shamrock Dairy, now Shamrock Farms, is innovating its portfolio of dairy products to deliver high-quality beverages for consumers’ evolving needs.
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Frutly

Frutly

March 1, 2021

Designed with healthy teen hydration in mind, PepsiCo released Frutly, a hydrating juice water. 


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Frutly

Frutly is PepsiCo’s answer to hydrating today’s teens

Water, fruit juice hybrid beverage available nationwide in 3 flavors
February 23, 2021

PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.


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Coca-Cola Coffee

Coca-Cola releases breakthrough innovation: Coca-Cola with Coffee

RTD refreshment coffee beverage available nationwide in 3 flavors
January 25, 2021

The Coca-Cola Co., Atlanta, announced that its newest innovation ― Coca-Cola with Coffee ― has made its buzzed-about U.S. debut. 


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Monster Mango Loco

Nielsen honors Monster Energy’s Juice Monster Mango Loco as Breakthrough Innovator

Elevated juice blend reminiscent of “Dia De Los Muertos”
November 4, 2020

Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers. 


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Monster and RISK

Monster Energy, Street Artist RISK partner for ‘Khaotic’ giveaway

Juice Monster unveils new flavors, car giveaway campaign
October 12, 2020

Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.


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