As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.
Perrier Energize sources caffeine from organic green coffee, yerba mate extracts
May 10, 2021
Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts. Perrier Energize is available in three varieties — Pomegranate, Grapefruit and Tangerine — while delivering approximately the same amount of caffeine as an 8-ounce cup of coffee.
POM Wonderful is adding two new flavors to its POM Antioxidant Super Tea lineup: Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea.
Founded in 1922, Shamrock Dairy, now Shamrock Farms, is innovating its portfolio of dairy products to deliver high-quality beverages for consumers’ evolving needs.
Water, fruit juice hybrid beverage available nationwide in 3 flavors
February 23, 2021
PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.
Elevated juice blend reminiscent of “Dia De Los Muertos”
November 4, 2020
Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers.
Juice Monster unveils new flavors, car giveaway campaign
October 12, 2020
Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.
As the U.S. coffee market is adjusting to an increased work-from-home culture and a reduction of foodservice selections, in-home coffee consumption remains strong.