PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.
Frutly was created in response to a whitespace among juice brands, aiming to reinvigorate the category by addressing parents’ desires for more nutritious beverage options for their families and the needs of teens who have outgrown the juice boxes and pouches of their childhood, according to the company. In fact, 56 percent of people leaving the ambient juice category blame poor nutritional factors like sugar, calories, and artificial sweeteners for pushing them away, the company notes, citing a 2019 IRI study for PepsiCo. Frutly fills this gap, delivering nutritional benefits and hydration without added sugar or artificial sweeteners.
"With more meals being enjoyed at home these days, we've learned that parents are keeping their pantries filled with products they feel good about giving their families, but also that their teens want. As a father of three, I know how challenging it can be to strike that balance," said Anup Shah, vice president and chief marketing officer of juice brands at PepsiCo Beverages North America, in a statement. "Having hydrating drinks available that are also shelf-stable remains essential as we all continue to work and learn from home, and Frutly is well positioned to serve as a delicious and nutritious option that both teens and their parents can agree on."
Available in three flavors — Strawberry Kiwi, Fruit Punch and Apple Grape – Frutly has 60 calories in each 12-fluid-ounce serving and is on grocery store shelves nationwide in single flavor four-packs.