Hybrid beverages - Articles - Page 3

Category Focus

Pandemic bolsters in-home coffee consumption

Hybrid beverage trends driving RTD coffee innovation

September 2, 2020

As the U.S. coffee market is adjusting to an increased work-from-home culture and a reduction of foodservice selections, in-home coffee consumption remains strong.

Coca-Cola With Coffee to roll out in 2021

Coca-Cola Insiders Club offers members early access

August 3, 2020

Coca-Cola North America, Atlanta, is giving consumers the chance to refresh their coffee routine and enjoy an exclusive first sip of the brand’s top innovation of 2021.

2020 State of the Beverage Industry: Carbonated soft drinks sees value sales up

Coronavirus stockpiling drove sale surges in March

June 24, 2020

Although volume sales of carbonated soft drinks have been down for years, the category continues to make gains in value sales.

Talking Rain Elevate (TRE)

April 27, 2020

Talking Rain Beverage Co., creators of Sparkling Ice, introduced Talking Rain Elevate (TRE), a non-carbonated, multifunctional performance water.

Pepsi Café to make national debut in 2020

Sparkling beverage blends taste of coffee with Pepsi Cola

December 16, 2019

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Pepsi Café, a new beverage that blends the taste of coffee with Pepsi cola.

Performance beverage-makers tailor offerings to everyday consumers

Category sees more hybrid, cross-functional beverages

Taylor Karg

October 10, 2019

Many are turning to sports and performance beverages to help them keep up with the demand of their everyday lives.

Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish

Barbara Harfmann

August 9, 2019

In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.

ALOHA Protein Drinks - Beverage Industry

2019 State of the Beverage Industry: Sports drinks with protein and organic content in demand

Category experiences increased competition from hybrid beverages

July 15, 2019

Market analysts remain mixed about the performance beverage category's ability to regain positioning as more factions have emerged within the beverage market.

Ready-to-drink, health and wellness benefit tea ingredients

Natural, organic trends bode well for tea market

Jessica Jacobsen

December 11, 2018

Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.