Pepsi Café to make national debut in 2020
Sparkling beverage blends taste of coffee with Pepsi Cola
Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Pepsi Café, a new beverage that blends the taste of coffee with Pepsi cola.
Debuting in the United States in April 2020, Pepsi Café will be available in Original and Vanilla varieties. With nearly double the amount of caffeine than a regular Pepsi cola, Pepsi Café is available in 12-ounce slim cans.
"We know that the consumers today are looking for products that meet the needs of energy, indulgence, and refreshment during that afternoon pick-me-up occasion. At Pepsi, we've known the potential of blending cola and coffee for years and after striking the perfect balance, we cannot wait to introduce Pepsi Café to the U.S. next year," said Todd Kaplan, vice president of marketing for Pepsi, in a statement. "We are confident that cola fans, iced coffee drinkers and anyone in need of an extra caffeine boost will love the unexpected flavor medley of roasted coffee infused into the refreshing, crisp flavor of Pepsi."
With the growing consumer demand and desirability for ready-to-drink iced coffee products, and consumers' appetites for new and blended category options, Pepsi Café Original is designed for those who enjoy their regular cup of joe, but also love the sweeter caramel undertones of a Pepsi cola, the company says. Pepsi developed its Pepsi Café Vanilla to be a sweeter and creamier beverage, providing consumers with a new and refreshing twist on the indulgent vanilla flavor they consistently crave, it adds.
Pepsi Café Original and Pepsi Café Vanilla will be available at all major national retailers beginning in April 2020.