The company prides itself on producing ready-to-drink (RTD) lattes with 60% less sugar than the leading flavored coffee drinks, which is what inspired the “real” side of the campaign.

This year’s State of the Industry report on coffee highlights how ready-to-drink coffees like cold brew and nitro brew might be small, but are helping drive growth for the segment.

Newport Beach, Calif.-based SYSTM Foods, an impact-focused food and beverage brand platform, announced the acquisition of Chameleon Organic Coffee from Nestlé USA Inc. Chameleon is a leading provider of organic, sustainably grown and ethically sourced coffee and joins the SYSTM Foods portfolio of brands, including plant-powered functional beverage brand, REBBL.

Family-owned Italian coffee company Lavazza announced the launch of organic ready-to-drink cans of refreshing cold brew coffee in four flavor profiles: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk and Double Shot Cold Brew with Oat Milk. 

Super Coffee released its newest limited-edition winter flavor: White Chocolate Peppermint. The White Chocolate Peppermint flavor is available in Super Coffee, Super Pods and Super Creamer, the company says.

International Delight, a brand of Danone, is partnering with The Hershey Co.'s REESE's brand to bring its new ready-to-drink (RTD) REESE’s Iced Coffee.

Super Coffee announced Maple Pumpkin will be a limited-edition fall seasonal in ready-to-drink (RTD) Super Coffee, Super Pods and a plant-based Super Creamer.