Sales and marketing firm Cascadia Managing Brands announced that it signed an exclusive brand management agreement with The House of Cha, creators of South Asian Masala Chai in a premium, ready-to-drink (RTD) format for the U.S. market, it says.

The House of Cha’s single-flavor launch product, Traditional Masala Chai with Oat Milk, is crafted with real South Asian spices, black tea and finished with creamy oat milk. The beverage delivers a bold, culturally rooted experience in a modern, shelf-stable format containing 128-mg of natural caffeine in each can, the company says.

“This is one of the most authentic, delicious masala chai products I’ve tasted,” said Bill Sipper, managing partner at Cascadia Managing Brands, in a statement. “We love the taste and the packaging: clean, bold and unforgettable. We can absolutely get behind this.”

The House of Cha’s RTD chai is produced in a Kosher-certified facility. The beverage also is vegan, gluten-free, lactose-free, dairy-free, non-GMO and premium-positioned for the modern wellness-minded consumer, it adds.

“We chose Cascadia because they bring real experience launching and scaling disruptive beverage brands,” said Jyot Singh, spokesperson for The House of Cha, in a statement. “Their strategic expertise and deep industry relationships make them the ideal partner to help us reclaim our culture by delivering our authentic flavors nationwide and not just another chai tea latte.”

The House of Cha is available for national distribution and retail placement. Distributors and retailers looking to expand their premium tea sets with first-to-market innovation are encouraged to contact Cascadia Managing Brands, it says.