Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, announced it has signed a definitive brand management agreement with U.K.-based Rubicon Exotic Juices.
Cascadia Managing Brands will work with Advisory Board Member Donna Bimbo on the project, it says. Rubicon has an international presence in more than 30 countries with wholesale sales exceeding $100 million annually, the company says.
“We have been working with Rubicon the past few months to help establish a game plan for the United States, to develop the appropriate marketing materials and modify existing products and packages to better target the United States consumer,” said Bill Sipper, managing partner at Cascadia Managing Brands, in a statement. “We are almost ready to execute our plans.”
Cascadia Managing Brands also will advise Rubicon on its Asian business.
“We are excited to work alongside Cascadia Managing Brands and believe we have found the right partners in helping us position our range in the United States,” said Neel Nagrecha, director at Rubicon Drinks. “Cascadia has a proven track record and extensive experience in the U.S. beverage industry, they believe in our brand and what we stand for. Rubicon holds a strong heritage and has loyal consumers panning out through Europe, Canada, Africa and the Middle East. We are excited to extend our reach to the U.S. market and believe in the Cascadia team to help us achieve this.”
Rubicon will introduce several lines to the United States and Asia in 2016, including its Classic range of exotic juices, its new line of 100 percent, No Sugar Added juices, as well as its carbonated range of juice drinks, Cascadia explains. Rubicon’s Exotic flavors include Mango, Guava, Passion Fruit, Pomegranate, Lychee, Watermelon and Soursop (also known as Guanabana).
“It’s all about taste,” Sipper added. “Once consumers taste Rubicon Exotic Juices, they will never buy another exotic juice brand.”