In an effort to embrace the United States’ growing appreciation for Japanese culture and traditions, Umenoyado USA introduced Haikara Sake. 

Truly Spiked & Sparkling, a brand of The Boston Beer Co., launched its newest flavor: Truly Spiked & Sparkling Lemon & Yuzu.

Although the U.S. Dietary Guidelines encourage Americans to eat more fruit, more than half are traditional options, such as bananas, apples, strawberries and oranges. Yet, as the beverage landscape has gotten more complex and exotic fruits have become more mainstream, consumers are experimenting with exotic fruits, including guaraná, lychee, dragon fruit, tamarind, pomegranate and mango for their exotic appeal, natural sweetness and enhanced, functional capabilities, according to ingredient suppliers.

Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, announced it has signed a definitive brand management agreement with U.K.-based Rubicon Exotic Juices. 

iTi Tropicals Inc., Lawrenceville, N.J., announced the availability of eight new prototype blends of coconut water with other juices. 

Last year, the beverage industry set high expectations for citrus flavors. In particular, lemon was predicted to be one of the Top 3 best-selling flavors in 2014, according to respondents of Beverage Industry’s 2013 New Product Development Survey.