This year’s State of the Industry report on coffee and RTD coffee highlights that despite market volatility in supply chains and pricing, variety, convenience, and premiumization trends are driving category growth.
happy, founded by entrepreneur Craig Dubitsky and Academy Award-winning actor, entrepreneur, and producer Robert Downey Jr., launched its first-to-market Dubai Chocolatey Style ready-to-drink (RTD) latte.
Califia Farms announced the launch of its first-ever Simple & Organic Soymilk, alongside new Simple & Organic creamers and ready-to-drink coffee blends.
Despite supply chain volatility, coffee continues to resonate with consumers, but fragmentation sees those additional benefits aside from caffeine pulling ahead.
The beverage delivers a bold, culturally rooted experience in a modern, shelf-stable format containing 128-mg of natural caffeine in each can, the company says.
This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.