Ready-to-drink sub-segments cold brew, functional in vanguard
September 13, 2019
When analyzing the U.S. coffee market, data shows that the growth of the caffeine-inducing beverage category is being driven by single-serve, convenient segments: ready-to-drink (RTD) and single-cup coffee.
The daily “cup of Joe” recently has taken on a new meaning as consumers now are trending toward crafted and tasteful, yet highly caffeinated forms of coffee.
Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.
Hanover, N.H.-based King's Row Coffee launched King's Brew, a line of nitro cold-brew coffee is five varieties: Original Black, Maple Water, Bourbon & Butter, Decaf Cappuccino and Mushroom Mocha.
The editors of Beverage Industry analyzed the new beverages launched in 2018 and selected five brands that they think are driving innovation and getting consumers to “drink outside the box.”