As off-premise alcohol sees strong performance, and coffee and alcohol remain leaders in beverage, the success of hard coffee comes as little surprise. Growth in the category has boomed, and performance indicates a steady outlook.
As the U.S. coffee market is adjusting to an increased work-from-home culture and a reduction of foodservice selections, in-home coffee consumption remains strong.
Coca-Cola Insiders Club offers members early access
August 3, 2020
Coca-Cola North America, Atlanta, is giving consumers the chance to refresh their coffee routine and enjoy an exclusive first sip of the brand’s top innovation of 2021.
The coffee category continues to boom, with growth in all segments. The ready-to-drink category saw the highest percentage of growth compared to the prior year, but single-cup coffee pods are one of the categories experiencing the highest sales.
In the beverage market, developers are turning to emerging processing methods to stand out from competitors. One of those recent trends has been the proliferation of cold-brew processing for ready-to-drink (RTD) tea and coffee.
illy Cold Brew Ready-to-Drink will hit retailers in April
March 2, 2020
New York-based illycaffè introduced illy Cold Brew Ready-to-Drink, a smooth and balanced, naturally sweet with minimal acidity coffee, the company says.