Celestial Seasonings, a brand of The Hain Celestial Group Inc., announced the launch of several new lines of coffeehouse-style beverages featuring tea plus on-trend flavors like Dirty Chai and Matcha Green.
Other coffee segments losing share from single-cup coffee
July 13, 2015
Growing trends such as higher-priced single-serve packaging are helping to offset rising costs of coffee beans in the coffee market, according to market research analysts.
Campbell’s V8 Vegetable and Fruit Juices claims 59 percent of votes
April 20, 2015
In line with consumers’ interest with health and wellness products as well as vegetable flavors, Camden, N.J.-based Campbell Soup Co. introduced in January its new line of V8 Vegetable and Fruit Juice beverages. This month, Beverage Industry readers have shown that they agree that this new product release was on point by voting the product line Beverage Industry’s Readers’ Choice New Product of the Month for March.
High commodity pricing can be a major issue for the beverage industry. However, when premium-priced products are in demand, this challenge becomes less troublesome.
The gourmet coffee market has perked up this year, according to the National Coffee Association of USA Inc. (NCA). Approximately 34 percent of American adults drink gourmet coffee beverages daily, up 3 percentage points from 2013, according to the New York-based association’s “National Coffee Drinking Trends” market research study, which was released in March. Conversely, non-gourmet coffee drinking dropped 4 percentage points to 35 percent, it reports.