BOMANI Cold Buzz LLC, Los Angeles, has officially launched its alcohol-infused cold-brew coffee: BOMANI Cold Buzz.
BOMANI is formulated with naturally lower-calorie, zero carbohydrates, zero sugar, gluten-free alcohol and ethically sourced 100 percent Arabica coffee beans. Not only is the new premium beverage only 110 calories With a 5.7 percent alcohol-by-volume (ABV) content, the new beverage contains 110 calories while also being sugar free, carb free, dairy free, non-GMO, vegan and Kosher.
Co-founded Sam Madani, Kai Drewry and Amin Anjedani, (otherwise known as the “BOMANI Brothers”), the trio set out to develop product that marries two popular beverage components: coffee and alcohol. “We realized early on there was a strong consumer demand for a beverage that combined high-quality, gluten-free alcohol and naturally occurring caffeine,” said Madani, co-founder and chief executive officer, in a statement. “Frustrated that we were forced to pick between high-calorie espresso martinis or shots chased with synthetic energy drinks, we saw a gap in the market for a zero sugar, zero carb, delicious, convenient alternative — so we created BOMANI.”
BOMANI worked closely with the top flavorists, chemists, and supply chain experts to create a smooth, balanced, and sessionable alcohol-infused cold-brew coffee, it says. “Having spent countless hours, taken multiple trips to various countries, and produced over thirty plus iterations,” said Anjedani, co-founder and chief of product and design. “We’ve perfected a beverage that consumers will want to enjoy and an authentic brand that they can be proud to support. I hope that with their first sip, people realize that we developed the coffee first, and chose the cleanest alcohol we could find to make sure that it wouldn’t ruin the integrity of the cold brew.”
BOMANI Cold Buzz is available for purchase in Delaware, New Jersey, Minnesota, Maine, Rhode Island, New Hampshire and New York. In the next few weeks, BOMANI plans to roll out in additional select states including California, Colorado and more, as well as in various key retailers nationwide during the coming months. The new beverage is offered at a suggested retail price of $3.99 for a 12-ounce can and $13.99 for a four-pack.
“We are extremely thankful for the success we’ve experienced at this early stage,” said Drewry, co-founder and chief operating officer, “and we look forward to getting BOMANI to more states soon.”
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