Coffee trends are entering a new era, an analyst reports. Gen Z is driving this shift toward at-home specialty coffee beverages.

Consumers still are enjoying their coffee at home and many are “trying to have the out-of-home coffee house experience at home.”

This year’s State of the Industry report on coffee highlights how ready-to-drink coffees like cold brew and nitro brew might be small, but are helping drive growth for the segment.

Corona, Calif.-based Monster Energy Corp. announced the launch of its newest Monster Energy Java innovation: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel, Java Monster Cold Brew is available in two bold new flavors: Latte and Sweet Black, it adds.

Newport Beach, Calif.-based SYSTM Foods, an impact-focused food and beverage brand platform, announced the acquisition of Chameleon Organic Coffee from Nestlé USA Inc. Chameleon is a leading provider of organic, sustainably grown and ethically sourced coffee and joins the SYSTM Foods portfolio of brands, including plant-powered functional beverage brand, REBBL.

Family-owned Italian coffee company Lavazza announced the launch of organic ready-to-drink cans of refreshing cold brew coffee in four flavor profiles: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk and Double Shot Cold Brew with Oat Milk. 

In collaboration with coffee legend and pioneer George Howell, Cold Brewtus Inc. announced the newest addition to its product lineup: George Howell Reserve. 

Emeryville, Calif.-based REBBL, a plant-based functional beverage brand founded to make a positive social impact and uphold human rights, is making health-conscious soda and a functional coffee solution with the launch of two new product lines: REBBL POP, a sparkling functional soda, and REBBL Stacked Coffee, a plant-powered cold-brew with additional health benefits.