Pop & Bottle, known for its plant-based lattes and coffee concentrates, announced the launch of its Organic Cold Brew Coffee lineup.

In response to a burgeoning cold brew trend, Pop & Bottle is meeting the moment with a product designed for today’s coffee enthusiast, it says.

“At Pop & Bottle, we believe your daily coffee ritual should be purposeful, nourishing and gratifying,” said Jash Mehta, Pop & Bottle CEO and co-founder, in a statement. “Our journey began in 2015, evolving from bottled almond milk lattes to canned oat milk lattes in 2019. This new multi-serve cold brew series is our nod to those seeking the premium taste and quality of traditional black coffee in a more economical, multi-serve format.”

Innovated for those who seek the taste of cold brew without the jitters, the caffeine content is tailored across the three varieties — Vanilla (80 mg in each 12-ounce serving), Light Roast (90 mg in each 12-ounce serving) and Medium Roast (100 mg in a 12-ounce serving) — all cold brewed for more than 10 hours to ensure a smooth taste and balanced acidity, the company says.

Packaged in design-forward 48-ounce PET bottles, Pop & Bottle’s Cold Brew Coffees now are available at select Target stores though May 6, followed by rollout at other retailers nationwide, it says.