As off-premise alcohol sees strong performance, and coffee and alcohol remain leaders in beverage, the success of hard coffee comes as little surprise. Growth in the category has boomed, and performance indicates a steady outlook.

Twelve5 Beverage Co., Neenah, Wis., has launched REBEL Hard Coffee, a creamy blend of coffee and alcohol, the company says.

Geloso Beverage Group LLC has released Mad Bean Hard Iced Coffee, a gourmet, coffee-flavored ready-to-drink canned malt beverage with a 4.5 percent alcohol by volume.

BOMANI Cold Buzz LLC, Los Angeles, has officially launched its alcohol-infused cold-brew coffee: BOMANI Cold Buzz.

For the U.S. beer market, one could instruct consumers to follow flavored malt beverages (FMBs) to see where the future of beer is heading.

Deschutes Brewery recently released a brand-new addition to its seasonal portfolio: Luna Jo, a cold brew coffee lager.