As summer heats up so do beverages brands with new innovations

Drake’s Organic Spirits’ Spiked Ice (Image courtesy of Drake’s Organic Spirits)

Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails in four flavors - Mango Rum Punch, Vodka Lemonade, Watermelon Martini and Classic Mojito. Dunkin' introduced three new coffee lattes to keep consumers cool this summer and Jevo partnered with select Six Flags theme parks to serve jello shots.

A spiked frozen treat

When the summer sun heats up, Drake’s Organic Spirits’ Spiked Ice can help legal-drinking-age consumers cool down. Available in four flavors — Mango Rum Punch, Vodka Lemonade, Watermelon Martini and Classic Mojito — Drake’s Organic Spiked Ice features 15 percent alcohol by volume and 80 calories in each package. “Drake’s Organic Spiked Ice are handheld ice pops that feature all of the crisp, clean flavor of our ultra-premium vodka and rum blended with 100 percent organic ingredients into treats perfect for summer,” said Drake’s Founder and Chief Executive Officer Mark Anderson in a statement. “We’re improving the category of frozen adult treats by offering a product that freezes with twice the ABV as other brands and tastes delicious without the addition of artificial colors and flavors.”

Lovin’ the lattes

In its quest to keep innovating, Dunkin’ introduced three new handcrafted signature lattes, featuring delicious flavors, whipped cream, drizzle and toppings. To enhance its lineup of premium espresso drinks even further, new handcrafted lattes are available in three varieties: the Blueberry Crisp Latte is made with blueberry and caramel flavors, topped with whipped cream, a caramel drizzle and cinnamon sugar topping; the Caramel Craze Latte includes caramel flavor and is topped with whipped cream, a caramel drizzle and cinnamon sugar topping; and the Cocoa Mocha Latte has mocha flavor, and is topped with whipped cream, mocha drizzle and hot chocolate powder.

The “Keurig” for Jell-O shots

Food+Beverage Innovations, creators of Jevo, a fully automated gelatin shot prep machine, announced that Six Flags properties Hurricane Harbor and Six Flags Over Texas have added Jevo to their beverage programs. Called the “Keurig for Jell-O shots,” Jevo allows venues to prep hundreds of shots in minutes and deliver digital promotions at the point of decision, all from a single machine behind the bar, the company says. The product is positioned to drive on-premise sales, control pour costs and make inventory easy with technology that tracks supply of proprietary flavor pods and can automatically reorder when a flavor is running low. “We’re excited about this opportunity to partner with a brand that is [at] the forefront of innovation and advancing their beverage programs to enhance their customer experience,” said Food+Beverage Innovations Chief Executive Officer and Co-founder Jeff Jetton in a statement.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

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