Kudos to Monster Energy’s Juice Monster Mango Loco for earning Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020. The award is bestowed on top consumer packaged goods’ (CPG) products that have succeeded in making meaningful connections with consumers, an impressive feat within an increasingly crowded marketplace, the company says. Launched in October 2019, Mango Loco is reminiscent of Dia De Los Muertos — a Mexican holiday celebrating heritage and family with marigolds, mysticism, memories, and food and drink to entice the departed to join the festivities with the living, the company says. Mango Loco is part of Monster Energy’s elevated Juice line made with real juice and Monster’s unique energy blend for a vibrant energy boost packed with flavor. In a statement, Monster Energy’s Chief Marketing Officer Dan McHugh said, “Monster Energy is proud to be recognized as one of BASES’ top CPG innovators leading the beverage industry. Mango Loco is one of many innovations in our Monster Energy family. With our unique energy blend and diverse consumer base, we are always offering new ways for consumers to enjoy Monster.”