Corona, Calif.-based Monster Energy Corp. announced the launch of its newest Monster Energy Java innovation: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel, Java Monster Cold Brew is available in two bold new flavors: Latte and Sweet Black, it adds.

Monster Energy Corp. announced a new flavor is joining the Rehab Monster lineup: Watermelon. The new energy drink is packed with added functional benefits to restore energy and conquer fatigue, the company says. 

Monster Beverage Corp., Corona, Calif., has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash. The transaction will bring the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch brands to the Monster beverage portfolio. 

Monster Energy is giving consumers more ways to experience the brand in the gaming world with its launch of limited-edition Apex Legends cans available in-store nationwide through December.

BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league. 

Monster Energy, a brand of Monster Beverage Corp., Corona, Calif., announced its latest addition to the Monster Energy Ultra family: Ultra Gold. 

Monster Energy, a brand of Monster Beverage Corp., Corona, Calif., announced its latest addition to the Monster Energy Ultra family: Ultra Gold.

Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers. 

Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.

Monster Energy Co. has released its newest Java Monster flavor Farmer's Oats, which boasts oat milk as a key component and a plant-based ingredient deck.