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Corona, Calif.-based Monster Energy Corp. announced the launch of Monster Energy Zero Sugar. With a full launch in the first quarter of 2023, consumers can enjoy the taste of the flagship original Monster Energy Green, but without sugar, the company says.
Monster Energy continues its innovation agenda with longer brew time, ready-to-drink cold-brew coffee
June 17, 2022
Corona, Calif.-based Monster Energy Corp. announced the launch of its newest Monster Energy Java innovation: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel, Java Monster Cold Brew is available in two bold new flavors: Latte and Sweet Black, it adds.
Monster Energy Corp. announced a new flavor is joining the Rehab Monster lineup: Watermelon. The new energy drink is packed with added functional benefits to restore energy and conquer fatigue, the company says.
Transaction provides springboard for Monster to enter alcoholic beverage sector
January 17, 2022
Monster Beverage Corp., Corona, Calif., has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash. The transaction will bring the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch brands to the Monster beverage portfolio.
Limited-edition packaging available through December
October 1, 2021
Monster Energy is giving consumers more ways to experience the brand in the gaming world with its launch of limited-edition Apex Legends cans available in-store nationwide through December.
BIG3 players, coaches will be featured in Monster Energy POS promotions
March 31, 2021
BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league.
Elevated juice blend reminiscent of “Dia De Los Muertos”
November 4, 2020
Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers.