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Java Monster Farmer’s Oats

November 5, 2019

Monster Energy Co. has released its newest Java Monster flavor Farmer's Oats, which boasts oat milk as a key component and a plant-based ingredient deck.

Monster Beverage announces quarterly results

Net sales increased 8.7 percent

September 25, 2019

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Monster Beverage Corp., Corona, Calif., reported financial results for three- and six-months, which ended June 30.

Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish

Barbara Harfmann

August 9, 2019

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In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.

REIGN Total Body Fuel Energy Drink

May 14, 2019

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Monster Energy Co. released its latest product: REIGN Total Body Fuel.

Swire Coca-Cola USA, Monster reach distribution agreement

Bottler expands territories to distribute energy drink brand

March 18, 2019

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Swire Coca-Cola, USA, Draper, Utah, announced the signing of a distribution agreement giving the company and other Coca-Cola franchise bottlers the rights to distribute Monster products throughout Arizona and in limited areas of New Mexico and Colorado.

Monster Beverage Corp. releases Q2 results

Net sales increased 9.6 percent year-over-year

September 15, 2017

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Monster Beverage Corp., Corona, Calif., reported financial results for the three- and six-months that ended June 30.

2017 State of the Beverage Industry: Steady demand drives energy drinks market

Flavor innovations impact energy drinks

July 12, 2017

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The promise of a convenient, on-the-go caffeinated beverage, along with more flavor choices and natural ingredients, continues to drive the energy drinks market.

Steady upward trajectory for energy drinks market

Natural ingredients, flavor innovations fueling new product development

Barbara Harfmann

August 10, 2016

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The well-known philosopher Aristotle once said “The energy of the mind is the essence of life.” In today’s everyday life, the energy drinks market might be the new essence of the life as the category — in connection with an uptick in energy shots’ sales — now is the No. 2 performer, second only to bottled water, in convenience stores, according to market research analysts.

Energy drinks incorporate more flavors into beverage market

Beverage-makers need to address natural, organic trends in energy, experts note

Jessica Jacobsen

August 10, 2015

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Many people will tell you that in beverage industry, taste is king. As brand owners develop new beverages, they are tasked with finding that balance between function and flavor.

2015 State of the Beverage Industry: Energy category impacted by other segments

Natural and organic varieties offer growth options

July 13, 2015

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As beverage manufacturers get more creative in their product development, more beverages seem to be blurring the category lines.

More Articles Tagged with 'Monster Energy'

POWERADE ULTRA and POWERADE POWER WATER

Loverboy Sparkling Hard Tea

Essentia Water looks to rehydrate consumers

HEINEKEN USA released Heineken 0.0, an alcohol-free beer made with all-natural ingredients.

Consumers demand nutritious, zero-proof beverages

STōK Cold Brew releases Fueled product line

Events

March 17, 2020

Delivering Protein in Great Tasting, Everyday Foods

This webinar will feature an overview of a range of every day foods and review formulating techniques that will enhance the nutritional quality of these foods – particularly regarding adding protein – but also covering gluten-free and vegan approaches. We’ll cover items from breakfast, lunch and dinner – including snacks & beverages and a 100% gluten-free, vegan pizza!

April 1, 2020

State of the Beverage Industry 2020

As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

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Wine Trends

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Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 February

The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

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