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Monster Energy Co. has released its newest Java Monster flavor Farmer's Oats, which boasts oat milk as a key component and a plant-based ingredient deck.
Swire Coca-Cola, USA, Draper, Utah, announced the signing of a distribution agreement giving the company and other Coca-Cola franchise bottlers the rights to distribute Monster products throughout Arizona and in limited areas of New Mexico and Colorado.
The promise of a convenient, on-the-go caffeinated beverage, along with more flavor choices and natural ingredients, continues to drive the energy drinks market.
The well-known philosopher Aristotle once said “The energy of the mind is the essence of life.” In today’s everyday life, the energy drinks market might be the new essence of the life as the category — in connection with an uptick in energy shots’ sales — now is the No. 2 performer, second only to bottled water, in convenience stores, according to market research analysts.
Many people will tell you that in beverage industry, taste is king. As brand owners develop new beverages, they are tasked with finding that balance between function and flavor.