Monster Energy is bringing tropical vibes with the launch of Zero Sugar Ultra Blue Hawaiian — a new addition to the fan-favorite Ultra line. 

Taking its inspiration from the exotic tropical flavors of the Hawaiian Islands, Ultra’s latest taste offering delivers a burst of fruit essence with the signature Monster Energy blend to keep you energized, the company says. Light, crisp, and super easy drinking with a tropical tiki twist, Ultra Blue Hawaiian joins Monster Energy’s versatile Ultra lineup, designed for those who crave flavorful energy boost with just 10 calories, it notes. 

“Monster Energy fans demand both performance and taste, and we’re always pushing the boundaries of flavor innovation,” said Dan McHugh, global chief marketing officer of Monster Energy, in a statement. “Blue Hawaiian delivers that and more with its perfect blend of tropical refreshment and Monster’s celebrated energy formula.” 

Joining the other top selling flavors in the Zero Sugar Ultra line including Zero Ultra, Vice Guava, Sunrise and Strawberry Dreams, Monster Energy Ultra Blue Hawaiian is available to purchase nationwide in 16-ounce cans.

www.monsterenergy.com