Corona, Calif.-based Monster Energy Corp. announced the launch of Monster Energy Zero Sugar.
With a full launch in the first quarter of 2023, consumers can enjoy the taste of the flagship original Monster Energy Green, but without sugar, the company says.
“Consumers have been asking for years when we would release a sugar-free version of the OG Monster,” said Dan McHugh, chief marketing officer at Monster Energy, in a statement. “But we didn’t want to do it until we had the formula just right — and we believe we have nailed it.”
With a retooled energy blend, an innovative new sweetener system and years of trial and error, Monster’s team of scientists have concocted what is 100% Monster and 0% sugar, the company says. Primed with 160 mg of caffeine — like its predecessor — Monster Energy Zero Sugar helps fight fatigue, and improve mental performance and focus, it adds.
“We are very proud of our existing sugar-free Monster Energy Ultra line, and all of its incredible innovative flavors,” McHugh added. “But we were long-overdue on a zero-sugar version of our flagship flavor. The time of Monster Energy Zero Sugar is now.”