Carl’s Jr., Monster Energy introduce Star Energy
Monster Energy Ultra infusion lineup available for a limited time at participating restaurants
Carl’s Jr. is teaming up with Monster Energy to introduce Star Energy, a new lineup of beverages featuring Monster Zero Ultra-infused drinks.
Now for a limited time, guests can choose from three 24-ounce infusions that pair Monster’s signature energy blend with new flavor combinations, or purchase 12-ounce cans of Monster Energy Zero Ultra. Each Star Energy infusion is available to order at participating Carl’s Jr. restaurants in a Dirty variation with the addition of delicious, creamy cold foam or in its original form.
• Dirty Berry Breeze: Monster Zero Ultra and Powerade topped with cold foam
• Berry Breeze: Monster Zero Ultra and Powerade
• Dirty Strawberry Splash: Monster Zero Ultra with Sprite and artificially flavored strawberry syrup topped with cold foam
• Strawberry Splash: Monster Zero Ultra with Sprite and artificially flavored strawberry syrup
• Dirty Orange Blast: Monster Zero Ultra with Fanta Orange topped with cold foam
• Orange Blast: Monster Zero Ultra with Fanta Orange
“Partnering with Monster Energy is a major moment for Carl’s Jr.,” said Burge Diemer, chief marketing officer for Carl’s Jr., in a statement. “By pairing two iconic brands with incredibly passionate fan bases, we’re able to create something truly distinctive and delicious for our guests. These Monster Energy Ultra infusions bring a fresh twist to the beverage menu.”
Jordi Gayola, chief marketing officer of the Americas at Monster Energy, added: “There’s a new star on the Carl’s Jr. menu — the legendary White Monster. We look for partners who can take something people already love, give it a twist, and take it to new consumers. Carl’s Jr. does exactly that, and we’re eager for fans to try the full lineup.”
To celebrate the announcement, Carl’s Jr. and Monster Energy are bringing the flavor and the fuel to the Rose Bowl tailgate on Nov. 28. Ahead of one of the West Coast’s most anticipated rivalry games, consumers can sample the new Star Energy infusions and enjoy signature burgers from the Carl’s Jr. food truck, it says.
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