BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league. As the BIG3 prepares to return for its fourth season, fans will notice a series of enhancements to the league thanks to this new partnership with Monster Energy. Each week, the beverage company will highlight the most impressive play — the “Monster Moment” — in the BIG3 slate of games across its broadcast partners and owned social channels. Additionally, Monster Energy branding will be visible both on and off the court, as BIG3 players and coaches will be featured in Monster Energy point of sale promotions at key retailers across the country. "This partnership has been in the works for a long time and we're thrilled to see it come to fruition as we're gearing up to bring the fire this summer. We see this as the perfect partner for our league ― we are huge fans of Monster Energy and the work they've done in sports and entertainment," said BIG3 Co-founders Ice Cube and Jeff Kwatinetz, in a statement.
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