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Home » Keywords: » sports marketing

Items Tagged with 'sports marketing'

ARTICLES

Bud Light NFL cans.jpg

Bud Light releases NFL team packaging

August 23, 2024

To make it easier than ever to rep your favorite teams, Bud Light has released its 2024 lineup of fan-favorite NFL team packaging, displaying full-bleed team colors and prominent team logos.


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Snoop Dogg Arizona Bowl.png

Gin & Juice By Dre and Snoop partner with Arizona Bowl

Agreement marks first alcohol partner as presenting sponsor in an NCAA Bowl Game
Staff Beverage Industry
May 7, 2024

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 


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C4 We Hit Harder.png

C4 unveils reformulation and We Hit Harder brand campaign

Campaign supports C4’s largest ever rebrand
Staff Beverage Industry
April 2, 2024

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 


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Muscle Milk Plant Protein Shake.png

Muscle Milk unveils plant protein lineup, new campaign

Julio Rodríguez, Christian Pulisic join Candace Parker on Muscle Milk athlete roster
Staff Beverage Industry
March 27, 2024

Muscle Milk, a brand of Purchase, N.Y-based PepsiCo, is flexing with its latest marketing campaign, a fully loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.


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Pepsi Sneaker.jpg

Pepsi, Shaq collab with Reebok for Pepsi ‘SNEAK’ER

Custom shoe designed to carry Pepsi Mini cans
Staff Beverage Industry
February 20, 2024

Purchase, N.Y-based PepsiCo’s Pepsi brand is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These size 22 Reeboks are tailor made for Shaq, who loves Pepsi Minis so much he wanted a ‘SNEAK’ER to be able to bring them with him to enjoy wherever he goes.


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StarryNBA_AllStar_Campaign.png

STARRY signs Giannis Antetokounmpo to squad

New campaign gives consumers a chance to shoot a shot for up to $75K in cash
Staff Beverage Industry
February 15, 2024

Purchase, N.Y.-based PepsiCo’s STARRY, the official soft drink of the NBA, WNBA and NBA G League in North America, signed Milwaukee Bucks superstar Giannis Antetokounmpo to its roster of NBA and WNBA talent.


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DrPepperHotTake_900.jpg

Dr Pepper rewards Pepper Perks members with limited-edition flavor

Dr Pepper Hot Take honors college football fandom, hot takes
Staff Beverage Industry
November 8, 2023

Dr Pepper, a brand of Keurig Dr Pepper, revealed the 2023 limited-edition flavor of the carbonated soft drink with the launch of Dr Pepper Hot Take, available exclusively to Pepper Perks members.


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Nets_Essentia_900.jpg

Essentia Water official alkaline water of Brooklyn Nets

Bottled water brand, NBA team to collaborate on activations in coming months
Staff Beverage Industry
October 18, 2023

Essentia Water, an ionized alkaline water, is now the Official Alkaline Water of the Brooklyn Nets. This partnership, the brand’s first with an NBA team, begins with the 2023-24 NBA season and promises to keep Nets players and Barclays Center attendees hydrated and resilient with ionized alkaline water for years to come.


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Sports sponsorships in alcohol
Beverage Beat

Sports sponsorships enter transformative phase

New beverage alcohol brands shake up status quo
Jessica Jacobsen
Jessica Jacobsen
October 17, 2023

Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.


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Pepsi18WeekPack_900.jpg

Pepsi debuts tiny home for NFL season

Retiree Andrew Whitworth gives consumers a look at Pepsi 18 Week Pack
September 7, 2022

Football is back, and Pepsi is proving to fans everywhere that football watching is #BetterWithPepsi with the debut of its latest innovation: the Pepsi 18 Week Pack, a tiny home that one grand-prize winner will have the chance to live in for all 18 weeks of the 2022 NFL season.


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More Articles Tagged with 'sports marketing'
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