sports marketing

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Overcoming Flavor Challenges in Performance Nutrition

August 31, 2020

Sports nutrition brands face three primary product development challenges. Success in this category depends not only on understanding how trending ingredients meet consumers’ needs but also on overcoming the problems those ingredients present in formulation.

360 Vodka honors Kansas City Chiefs with commemorative bottle

Limited-edition packaging celebrates 2019 Super Bowl championship

July 16, 2020

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360 Vodka has released a limited-edition Chiefs commemorative bottle in honor of the reigning World Champion Kansas City Chiefs.

High Noon Hard Seltzer adds flavors, teams with Barstool Sports

Lime, Peach flavors added to spirit-crafted hard seltzer brand

May 4, 2020

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Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.

RECOVƎR 180° partnered with athletes in support of California

The event raised money and awareness

February 19, 2020

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Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.

NOCCO signed Cassandra “Cass” Martin as a brand ambassador

A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique

February 19, 2020

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Martin has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity.

Jägermeister and the NHL announce a multiyear extension of their partnership

Jägermeister continuing as the “official shot of the NHL”

February 17, 2020

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The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.

Pedialyte announced a new partnership with NFL star and Cleveland Browns wide receiver Odell Beckham Jr.

Fall football season inspires creativity with beverage brands

October 24, 2019

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Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.

Beverage brands partner with sports teams

September 24, 2019

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Tippsy launched its self-titled Sake Box. Bulletproof coffee and Budweiser teamed up for sports event.

Heineken taps former tennis stars for U.S. Open giveaway

Consumers get chance to return serve against Roddick, Davenport

September 5, 2019

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As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.

New Amsterdam Vodka teams with NHL

Vodka brand to be featured in NHL programming, premier events

October 1, 2018

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New Amsterdam Vodka, a brand of Modesto, Calif.-based New Amsterdam Spirits Co., and the NHL announced a multi-year U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL.

More Articles Tagged with 'sports marketing'

Consumers still want beverages that check off various boxes like convenience, functional, refreshing, sugar reduction and of course tasty. Find out how new product development remains a vital component of the beverage market as it navigates a more homeward focus.

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