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Football is back, and Pepsi is proving to fans everywhere that football watching is #BetterWithPepsi with the debut of its latest innovation: the Pepsi 18 Week Pack, a tiny home that one grand-prize winner will have the chance to live in for all 18 weeks of the 2022 NFL season.
BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft.
The sports drinks category saw a 15.6% growth over the year prior, which experts note likely is due to increasing consumer focus on health and wellness in recent years.
BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league.
Bay area favorites Peet’s Coffee and the San Francisco 49ers teamed up to celebrate their faithful fans with a new limited-edition coffee blend, Faithful. Crafted by Peet’s, the Faithful Blend embodies the same confidence, strength and spirit the team has when on the field.
Pepsi’s Made for Football Watching multi-channel media campaign aimed to connect to fans from all over the world who watch the game from their homes by providing digital interactive features, activities and game-watching supplements to this year’s NFL watch experience.
The multi-year partnership between Woodbridge by Robert Mondavi Wines and the Los Angeles Dodgers features in-market activations, digital partnership extensions and branding elements at Dodger Stadium.