Items Tagged with 'sports marketing'

ARTICLES

Pepsi NFL

Pepsi connects with fans from afar

Made for Football Watching campaign brings fans together
October 15, 2020
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Pepsi’s Made for Football Watching multi-channel media campaign aimed to connect to fans from all over the world who watch the game from their homes by providing digital interactive features, activities and game-watching supplements to this year’s NFL watch experience.


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plant-based ingredients
R&D Feature

Consumers demand higher performance from beverages

Performance beverages must deliver more taste, functionality
Sarah graybill
Sarah Graybill
September 24, 2020
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As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.
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VIRGINIA DARE WHITE PAPER
Sponsored Content

Overcoming Flavor Challenges in Performance Nutrition

August 31, 2020
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Sports nutrition brands face three primary product development challenges. Success in this category depends not only on understanding how trending ingredients meet consumers’ needs but also on overcoming the problems those ingredients present in formulation.
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High Noon Lime and Peach

High Noon Hard Seltzer adds flavors, teams with Barstool Sports

Lime, Peach flavors added to spirit-crafted hard seltzer brand
May 4, 2020
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Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.


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