BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league. 

Bay area favorites Peet’s Coffee and the San Francisco 49ers teamed up to celebrate their faithful fans with a new limited-edition coffee blend, Faithful. Crafted by Peet’s, the Faithful Blend  embodies the same confidence, strength and spirit the team has when on the field.

NBA Champion Kawhi Leonard partnered with X2 PERFORMANCE to launch its fitness supplements.

As two heritage brands, 1800 Tequila and the L.A. Rams have teamed up as official partners with sweepstakes, merchandise, tailgates and more.

Pepsi’s Made for Football Watching multi-channel media campaign aimed to connect to fans from all over the world who watch the game from their homes by providing digital interactive features, activities and game-watching supplements to this year’s NFL watch experience.

The multi-year partnership between Woodbridge by Robert Mondavi Wines and the Los Angeles Dodgers features in-market activations, digital partnership extensions and branding elements at Dodger Stadium.

360 Vodka has released a limited-edition Chiefs commemorative bottle in honor of the reigning World Champion Kansas City Chiefs.

Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.