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Bay area favorites Peet’s Coffee and the San Francisco 49ers teamed up to celebrate their faithful fans with a new limited-edition coffee blend, Faithful. Crafted by Peet’s, the Faithful Blend embodies the same confidence, strength and spirit the team has when on the field.
Pepsi’s Made for Football Watching multi-channel media campaign aimed to connect to fans from all over the world who watch the game from their homes by providing digital interactive features, activities and game-watching supplements to this year’s NFL watch experience.
The multi-year partnership between Woodbridge by Robert Mondavi Wines and the Los Angeles Dodgers features in-market activations, digital partnership extensions and branding elements at Dodger Stadium.
As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.
Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.
Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.
Martin has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity.