Essentia Water, an ionized alkaline water, is now the Official Alkaline Water of the Brooklyn Nets. This partnership, the brand’s first with an NBA team, begins with the 2023-24 NBA season and promises to keep Nets players and Barclays Center attendees hydrated and resilient with ionized alkaline water for years to come.
“Essentia has a longstanding commitment to working with athletes and dream-chasers who are dedicated to their game and know the importance of hydration, so this partnership with the Nets was a perfect match,” said Zola Kane, head of marketing at Essentia Water, in a statement. “Hydration is key to staying resilient, and resilience is important to chasing our ambitions ― whether you’re on the court or in the stands ― so we’re thrilled Nets players and Barclays Center guests can experience the benefits of ionized alkaline water to help unlock their full potential.”
Attendees of games and events at Barclays Center now can find Essentia distributed throughout the venue at concessions, grab and go stations, clubs and suites. Essentia also will be available to players pre-and post-game as a Locker Room beverage provider and during training as a HSS Training Center beverage provider.
Consumers in New York can expect an array of Essentia and Nets collaborations and activations in the coming months:
• Bucket to Win Brooklyn Nets Tickets & Merch Drops – Throughout October, Essentia team members will visit basketball courts across Brooklyn, surprising fans with a chance to score Essentia and Nets merchandise, as well as tickets to the Nets game Dec. 2. Keep an eye on Essentia’s Instagram Threads for location updates, locations, prizes and rules. No purchase necessary. Ends Oct. 29.
• Essentia + Nets Courtside Sweepstakes – Starting this November, consumers can enter for a chance to win the ultimate courtside experience at a Nets regular season home game. Details on how to enter will be available on Essentia’s Instagram in early November. No purchase necessary. Open to 50 U.S. & D.C., 18+. Ends 11:59 p.m. ET, Dec. 30.
“The Brooklyn Nets and Essentia Water have a shared dedication for excellence and resilience, as well as a passion for elevating the fan experience,” said Catherine Carlson, executive vice president of global partnerships at BSE Global. “Hydration is a key element both on and off the court and having Essentia on board as our Official Alkaline Water ensures players and fans experience the game at its absolute best.”