Dr Pepper, a brand of Keurig Dr Pepper, revealed the 2023 limited-edition flavor of the carbonated soft drink with the launch of Dr Pepper Hot Take, available exclusively to Pepper Perks members beginning Nov. 8.
Dr Pepper Hot Take is a fiery turn on the original 23 flavors, harnessing the bold flavors of spicy peppers and honoring the sport and all of the hot takes that come with college football fandom, the company notes.
“Dr Pepper is taking bold flavor steps with the launch of Dr Pepper Hot Take and it is a testament to our commitment to bringing fans sensational new products,” shared John Alvarado, senior vice president of Dr Pepper brand marketing, in a statement. “Every year, we celebrate college football fandom and the new flavor is a ‘hot take’ on the well-loved tradition of sport and spice.”
Exclusively available on Pepper Perks starting Nov. 8, consumers can get their hands on Dr Pepper Hot Take in two ways: logging in or enrolling in the Pepper Perks program from home and playing scratch-and-win for a chance of winning one of many prizes, including the new Dr Pepper Hot Take. Or, fans can redeem 3,000 points to secure the flavor. The limited-time offering is only available while supplies last.
Dr Pepper Pepper Perks is a rewards program designed to provide deserving customers with a host of benefits like rewards and special offers, the company notes.