Skyy Vodka, a brand of San Francisco-based Campari America, announced its official partnership with the Treasure Island Music Festival in San Francisco, which will take place Oct. 19-20. The vodka brand will serve as the official vodka during the seventh annual progressive music event, which will host dance music and indie-rock groups including Atoms for Peace, Beck, Major Lazer and Animal Collective.
At the event, Skyy Vodka representatives will create specialty cocktails to accompany the musical event that will be served at various bars in the area.
“After our successful partnership with Governors Ball Music Festival, we’re delighted to sponsor Treasure Island in our hometown of San Francisco,” said Kathleen Schuart, senior marketing director for Skyy Vodka, in a statement. “Music festivals and cocktails go hand in hand, and Skyy Vodka’s continued presence at major music events demonstrates our commitment to our fans — key tastemakers and music enthusiasts.”
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