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Home » Keywords: » sponsorship

Items Tagged with 'sponsorship'

ARTICLES

Snoop Dogg Arizona Bowl.png

Gin & Juice By Dre and Snoop partner with Arizona Bowl

Agreement marks first alcohol partner as presenting sponsor in an NCAA Bowl Game
Staff Beverage Industry
May 7, 2024

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 


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Sports sponsorships in alcohol
Beverage Beat

Sports sponsorships enter transformative phase

New beverage alcohol brands shake up status quo
Jessica Jacobsen
Jessica Jacobsen
October 17, 2023

Shedding light on beverage alcohol sponsorships, SponsorUnited, a sports and entertainment platform, released its inaugural “Alcohol Beverages Marketing Partnerships 2023” report, which analyzes sponsorship trends and spend across various alcohol brands.


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Absolut_ALLY.png

Absolut celebrates the LGBTQ+ community with the launch of Absolut Ally

Platform to provide educational resources, trainings and monetary support of allyship
June 14, 2023

New York-based Absolut, a brand of Pernod Ricard USA, announced that as a steadfast supporter of the LGBTQ+ community for more than 40 years, the launch of Absolut Ally, is the next evolution of its commitment to safer spaces across bars and restaurants for 21-plus adults.


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OrangBlossom-CELSIUS.png

Celsius named The Official Energy Drink Partner of Orange Blossom Classic Committee

August 26, 2022

The Orange Blossom Classic Committee announced Boca Raton, Fla.-based Celsius Holdings Inc., makers of the global fitness drink CELSIUS, as the official game-day energy drink sponsor of the match-up between HBCU powerhouses Jackson State University and Florida A&M University on Sept. 4 at Hard Rock Stadium in Miami Gardens, Fla.


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Sparkling ICE NHRA

Sparkling Ice announces NHRA Leah Pritchett sponsorship

Branding to appear on Pritchett’s Top Fuel Dragster
February 26, 2018

Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett. 


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5-hour Energy Throwback Series

5-hour Energy launches Racing Throwback Sweepstakes

Grand-prize winner’s photo to be featured on race car
July 18, 2017

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced the company's Racing Throwback Sweepstakes, where the grand prize is a trip to a premier series race, and the winning photo is featured on the hood of the 5-hour Energy No. 77 Throwback-themed race car at Darlington Raceway in Darlington, S.C.


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Beverage News

Michelob Ultra partners with World Surf League

Light beer now exclusive beer sponsor of WSL events
April 10, 2017

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, announced that it has become the Official Beer Sponsor of the World Surf League (WSL) in the United States.


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Soulshine Yoga & Music Tour logo

Essentia Water named official water of 2014 Soulshine Yoga & Music Tour

Functional water brand launches Soulshine ticket giveaway on Facebook
June 11, 2014

Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.


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Beverage News graphic

Celsius partners with NASCAR driver Blake Koch

Sports drink brand sponsors racer in 2014 Nationwide Series
February 18, 2014

Boca Raton, Fla.-based Celsius Holdings Inc., maker of negative-calorie beverages, partnered with NASCAR driver Blake Koch for the 2014 Nationwide Series.


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news

Core Power sponsors 2014 Reebok Spartan Race series

Protein drink brings natural energy, recovery benefits to athletes
January 23, 2014

Core Power, a brand of Chicago-based fairlife LLC, signed on as the national sponsor and official protein drink of the 2014 Reebok Spartan Race, a global obstacle race series. The partnership pairs two companies committed to providing athletes and active individuals with tools and experiences designed to enhance sports performance.


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More Articles Tagged with 'sponsorship'
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Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

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April 16, 2025

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