Monster Energy is bringing a new form of fuel to Formula 1 with its highly anticipated U.S. launch of Lando Norris Zero Sugar. Following the flavor’s success in Europe, Monster Energy fans have been demanding that the British race car driver bring his exclusive flavor stateside.

Lando Norris Zero Sugar features a yuzu melon profile and a can wrapped in Norris’ iconic helmet design. It is available in select U.S. markets for a limited time, so the race is on for consumers to get their hands on one, the company says.

The flavor is launching during the week of the Austin Grand Prix on Oct. 19. Monster is set to create an “electrifying week” of experiences to capture the energy of Lando and the brand, including his own LN4 x Monster Energy Pop-Up Store in Austin. The pop-up marks the first time Norris’ brand is available in-store in America, it notes.

“I’ve had so many people in the U.S. asking when my flavor would finally make it here, so I’m really excited to see it launch during Austin Grand Prix week,” Lando said in a statement. “The energy around F1 in America is unreal, and to celebrate it with Monster Energy in such a big way with the pop-up, the party and, of course, the can itself makes it even more special. I can’t wait for everyone to finally get their hands on it.”

The festivities also included an exclusive VIP launch party, where Norris joined Monter Energy motocross star Haiden Deegan and other Monster sporting greats for a night of music, style and adrenaline.

“Lando represents the next generation of motorsport: fearless, fun and connected to the culture of F1,” said Dan McHugh, global chief marketing officer at Monster Energy, in a statement. “This U.S. launch is about bringing fans closer to the action while celebrating the global growth of Formula 1 right here in Austin the Monster Energy way.”