Monster Energy has unleashed yet another flavor in its Ultra lineup: Ultra Wild Passion. The bold, vibrant and light passionfruit flavor delivers energy with zero sugar and all the attitude, the brand says.

Pairing the sweet and tart flavor of passionfruit with a citrus twist, Ultra Wild Passion offers a crisp, refreshing and super easy-drinking experience, it adds. The new offering is loaded with Monster’s energy blending, helping consumers to stay focused on what inspires and uplifts them.

“No one chases life harder than Monster fans, and Ultra Wild Passion is built for exactly that energy,” said Dan McHugh, Monster Energy global chief marketing officer, aid in a statement. “It’s bold, it’s bright, it’s uplifting and it delivers the zero sugar flavor people are searching for. If you like going after what you love, this one’s for you.”

As tropical flavors trend across the beverage market, passionfruit consistently ranks among one of the most sought-after flavor profiles, the brand adds. Ultra Wild Passion arrives at the perfect time to give consumers something new to crave.

The new flavor is available nationwide in 16-ounce cans, joining the other flavors in the zero sugar Ultra portfolio, including Zero Ultra, Blue Hawaiian, Vice Guava and Sunrise and Strawberry Dreams.