Monster Energy, a brand of Monster Beverage Corp., Corona, Calif., announced its latest addition to the Monster Energy Ultra family: Ultra Gold. Inspired by the ancient Greek legendary libation nectar of ambrosia, Ultra Gold evokes the tastes of biting into a ripe golden pineapple but with zero sugar, the company says.
“We are thrilled to introduce Ultra Gold to Monster Energy consumers,” said Monster Energy’s Chief Marketing Officer Dan McHugh in a statement. “Monster Energy fans deserve the best and Ultra Gold certainly sets the standard for a zero sugar, energy boost.”
Containing 10 calories and 150 mg of caffeine in each 16-ounce can, Ultra Gold is a tasty pick-me-up to help increase productivity and encourage consumers to push past everyday barriers to become the best version of themselves, according to the company. Ultra Gold is made for the power players, the grinders, the weekend warriors, and anyone looking for that extra edge in their day without the added sugar, it adds.
Ultra Gold joins the lineup of Ultra Family products ― a portfolio of zero sugar, full flavor beverages made with Monster Energy’s unique energy blend. The Ultra Family comes in 11 different varieties perfectly suited for all consumers looking to make the most out of every day while striving for healthier lifestyles, the company states.
Monster Ultra is available nationwide at grocery retailers and convenience stores.