Monster Energy, a brand of Monster Beverage Corp., Corona, Calif., announced its latest addition to the Monster Energy Ultra family: Ultra Gold. Inspired by the ancient Greek legendary libation nectar of ambrosia, Ultra Gold evokes the tastes of biting into a ripe golden pineapple but with zero sugar, the company says.
“We are thrilled to introduce Ultra Gold to Monster Energy consumers,” said Monster Energy’s Chief Marketing Officer Dan McHugh in a statement. “Monster Energy fans deserve the best and Ultra Gold certainly sets the standard for a zero sugar, energy boost.”