Zico Beverages LLC launched a new packaging design for its portfolio of 100 percent not-from-concentrate coconut waters. Now available in larger 16.9-ounce PET bottles, the flavored coconut water varietals include ZICO Pineapple, Watermelon Raspberry and Chocolate-flavored coconut waters, as well as its original Zico natural variety, the company says. “We think our new packaging is absolutely beautiful, but what we’re even more proud of is what’s inside the bottle,” Zico Chief Marketing Officer Lorna Peters said in a statement. “At Zico, we go to work every day with the goal of making the best coconut water on the planet, and have gone to great lengths to source tasty, crisp not-from-concentrate coconut water.” Packaged at the source in Thailand, Zico’s new, larger packaging provides consumers with an extra 2.9 ounces of coconut water that retails for $2.49, the same suggested retail price as its 14-ounce predecessor, according to the company.
Zico Beverages releases larger, resealable PET bottles for coconut waters
Larger size maintains same price point as 14-ounce predecessor
April 15, 2016