Lemon Perfect announced that in response to consumer demand, the company is rolling out larger bottles across its entire lineup and launching three new flavors: Blueberry, Coconut and Watermelon.
The new 15.2-ounce bottles will replace the original 12-ounce size, a direct response to consumers wanting more of the flavored lemon water in every single-bottle serving. The new bottle shape and size will help Lemon Perfect increase its visual presence in retail outlets across America, particularly in convenience store refrigerators, where Lemon Perfect is expanding rapidly in 2024, it notes. The larger bottles will provide added value to consumers, with a suggested retail price of $2.29 (approximately 10% savings per ounce compared with the 12-fluid ounce bottles).
All Lemon Perfect bottles contain the juice of half an organic lemon, are high in vitamin C, and are gently processed by flash pasteurization, or HTST, an eco-friendly technique that best maintains freshness without preservatives, it says. This process naturally maintains the hydrating fruit benefits of freshly squeezed lemons.
Along with its larger bottles, Lemon Perfect is introducing three new flavors to its lineup: Blueberry, Coconut and Watermelon.
“We’ve been perfecting these exciting new flavors for the last two years and have been waiting for the launch of our larger bottles to add them to our lineup,” said Lemon Perfect Founder and CEO Yanni Hufnagel in a statement.
“From day one, we’ve prioritized taste — while maintaining all the health benefits of organic lemon water — in flavor innovation. Our three new flavors earned rave reviews in all our consumer testing and were particularly praised for maintaining Lemon Perfect’s mouthwatering drink experience. With Blueberry, Coconut and Watermelon added to our core, Lemon Perfect’s lineup is unparalleled in the flavor-enhanced water category, and we can’t wait for America’s enthusiastic feedback.”
Lemon Perfect is available in all 50 states in retailers including Publix, Kroger, Costco, Sam's Club, Whole Foods, Target, Albertsons, CVS, and many more.