The International Bottled Water Association (IBWA) highlights how proper hydration is critical during winter months, especially because people are less likely to feel thirsty at this colder time of year.
This year’s State of the Industry report on bottled water market analyzes that, despite slowed volume growth, the category remains robust, showing that water is still important to consumers.
Beverage Industry identifies top performers of past year
June 10, 2024
For the global beverage market, mergers and acquisitions (M&A) seem to be the new normal. Based on 2023 fiscal year sales, this year’s Top 100 Beverage Companies report, compiled by the editors of Beverage Industry, has seen a collection of long-running entities exit the list as they merged or were part of an acquisition. Through this M&A activity, we have welcomed more thriving innovators across the alcohol and non-alcohol beverage markets.
Liquid Death, Los Angeles, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.
Lemon Perfect, Atlanta, announced that in response to consumer demand, the company is rolling out larger bottles across its entire lineup and launching three new flavors: Blueberry, Coconut and Watermelon.
Despite increased economic uncertainty, experts note that bottled water sales are on the rise as consumers continue to prioritize their health and wellness.
As the Barbiemania continues, PATH Water has launched a limited-edition Barbie bottle in partnership with Mattel. The bright pink, refillable water bottle now is available exclusively on PATH’s website, while supplies last.
This year’s State of the Industry report on bottled water, notes that as consumers have become more health conscious, flavored waters, fortified waters, have helped increase the category’s popularity.