Although it’s common knowledge that drinking plenty of fluids during warm or hot weather can prevent heat stroke and other heat-related illnesses, staying hydrated during winter months is equally important. 

In fact, according to the International Bottled Water Association (IBWA), proper hydration is critical during winter months, especially because people are less likely to feel thirsty at this colder time of year and might therefore consume fewer hydrating drinks.

Further, IBWA notes that dehydration affects mental clarity and immune function, both of which are critically impacted in the winter months from the cooler, less humid air that provides conditions for germs to spread more actively, as well as the reduced number of daylight hours that naturally make people feel more tired.

“Maintaining adequate hydration at this time of year is tricky because people tend to feel less thirsty in winter months, so they drink fewer fluids, which compounds the risk of health issues due to dehydration,” said Jill Culora, vice president of communications at IBWA, in a statement. “And the warning signs of dehydration can be subtle or not at all apparent. This is why it’s important to maintain good, healthy hydration habits year-round by regularly consuming water — from the tap, filtered, or bottled throughout the day.”

In keeping with the hydration momentum, last December, Laird Superfood announced the expansion of its Hydrate line with two new flavors: Wild Berry and Tropical Punch. 

Laird Superfood also introduced a Variety Pack containing all five Hydrate flavors and expanded its line-up of single-serve packets by offering the Original flavor in sticks. Each product in the Laird Superfood Hydrate lineup contains electrolytes such as sodium and potassium that naturally replenish the body, the company notes.

“It’s surprising that many athletes still rely on processed sports drinks, and those who use hydration powders often find they’re also filled with artificial ingredients and excessive sugars,” said Jason Vieth, CEO of Laird Superfood, in a statement. “At Laird Superfood, we’re committed to making healthy hydration easy with our natural, clean products that empower people to make nutritious choices without compromising taste or performance.”

Again, noting the importance of staying hydrated during wintertime, IBWA points to how dehydration can affect a person’s mood, energy level, and mental awareness.

“Drinking water can help you achieve a normal level of hydration and thus improve mood, energy and cognition,” IBWA states. “Drinking adequate amounts of water in winter also helps your skin, as cold temperatures leave it dry and parched.”

IBWA’s Culora added that it’s important to be mindful about regularly consuming water in order to stay well-hydrated throughout the day. 

“It’s also important to be mindful of your loved ones’ drinking habits, particularly older adults, who often intentionally drink less so they make fewer trips to the restroom,” she stated. “Throughout the year, bottled water is an excellent choice for healthy hydration — helping consumers who want to stay hydrated or avoid calories, caffeine, sugar intake, artificial colors or flavors, and other ingredients. Consumers continue to increasingly choose refreshing, healthy, hydrating, and convenient beverages such as bottled water because it delivers reliable safety, quality, and flavor.”

As we still have many cold-weather days ahead of us, beverage-makers would benefit from highlighting the importance of winter hydration.