Sales of traditional juice and juice drinks have been declining for several years as consumers seek to reduce sugar consumption and are foregoing traditional at-home breakfasts, which often featured orange juice as a staple.

Regatta launched its self-titled line of premium craft mixers in five flavors: Class Bermuda Stone Ginger Beer, Dry Citrus Sparkling Tonic, Royal Oak Ginger Ale, Pacific Sea Salt Club Soda and Light Ginger Beer. 

Although a staple within the North American beverage market, the juice and juice drinks category has been challenged as other beverage categories have emerged as go-to options for consumers in terms of hydration and refreshment.

With an increased emphasis on health and wellness, the vibe in the beverage industry also speaks to the importance of “changing it up” by manufacturing products with functional ingredients, including the immune-boosting power of antioxidants.

As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.

Fever Tree debuted a new premium mixer: Pink Aromatic Tonic. 

The packaging features celebrity ambassadors and global music superstars Rick Ross, Steve Aoki and DJ Khaled.

San Francisco-based Après launched a plant-based protein beverage specifically developed for premium whole-body replenishment. The beverage utilizes a proprietary blend of plant proteins, virgin coconut oil and coconut water in a shelf-stable format for convenient on-the-go consumption. 

Patrón Tequila, the flagship brand of The Patrón Spirits Co., introduced Patrón Extra Añejo Tequila, the first new addition to the core range of tequilas in 25 years, the company says. 

New Zealand Pure, a brand of Pure Artesian Water, now is available in select markets.