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Kona Big Wave, the premium island-style beer, is encouraging fans to “Bring the Aloha” with a campaign celebrating the brand’s relaunch that features a brand-new logo, refreshed packaging design and four new commercials ― all centered on a new brand world firmly rooted in Hawaii’s powerful aloha spirit.
IGNITE Beverages will focus on innovative, premium-beverage development
January 20, 2020
Ignite International Brands Ltd., Vaughn, Ontario, announced the expansion of its product offerings with the formation of a new division: IGNITE Beverages.
With the growing consumer demand for fresh, cold-pressed juices with fewer preservatives, HPP is fast becoming the preferred method of choice for juice producers.
Organic, premium juices drive slight growth for category
July 15, 2019
Sales of traditional juice and juice drinks have been declining for several years as consumers seek to reduce sugar consumption and are foregoing traditional at-home breakfasts, which often featured orange juice as a staple.
Regatta launched its self-titled line of premium craft mixers in five flavors: Class Bermuda Stone Ginger Beer, Dry Citrus Sparkling Tonic, Royal Oak Ginger Ale, Pacific Sea Salt Club Soda and Light Ginger Beer.
Although a staple within the North American beverage market, the juice and juice drinks category has been challenged as other beverage categories have emerged as go-to options for consumers in terms of hydration and refreshment.
With an increased emphasis on health and wellness, the vibe in the beverage industry also speaks to the importance of “changing it up” by manufacturing products with functional ingredients, including the immune-boosting power of antioxidants.