Ignite International Brands Ltd., Vaughn, Ontario, announced the expansion of its product offerings with the formation of a new division: IGNITE Beverages. IGNITE Beverages is expected to focus on the development and distribution of innovative premium beverages across multiple categories. IGNITE Beverages will remain aligned with IGNITE's quality standards and only offer the highest-quality products to its consumers, it says.
IGNITE Beverages is expected to deliver a variety of beverages to the market commencing with the launch of an alkaline pH-9 water followed by additional products in the largest ready-to-drink categories that align with the IGNITE brand. All of these new beverage products are expected to be distributed nationally within the United States in accordance with applicable laws and available for purchase in traditional channels of trade, such as convenience, grocery and specialty retail locations.
"We've set out to be both innovative and disruptive in the beverage category with a diverse offering of premium beverages like nothing that's ever been done before," said President Curtis Heffernan in a statement. "We're excited to enter a new market segment and deliver our customers new best-in-class IGNITE products that will help them improve their performance, enjoyment, and hydration."