As consumers embrace unconventionality, beverage-makers are developing new products that support that sentiment. Trends reports show that inspiration even is coming from outside the planet.

With consumers demanding more from their beverages, brand owners are employing a myriad of concepts to help the next generation of new products succeed. 

In the beverage industry, SKUs have been and will continue to be one of the major operating issues in the supply chain. Yet, one can ask, why are SKUs so important, why do they top the list of challenges and how are they handled and controlled in real time?

Ignite International Brands Ltd., Vaughn, Ontario, announced the expansion of its product offerings with the formation of a new division: IGNITE Beverages. 

The editors of Beverage Industry selected five innovators that it saw taking a step to push the boundaries of what today’s beverages can deliver to consumers.