Modelo, a brand of Constellation Brands, announced the launch of its latest product innovation: Modelo Oro.
Filling a void in the high-end light beer category, Modelo Oro is a time-crafted cerveza that seals in the golden flavor of Modelo to deliver an exceptionally smooth, elevated light beer with a crisp, clean finish that is worthy of the name “gold,” it says.
“People are increasingly reaching for high-end, premium light beer offerings,” said Greg Gallagher, vice president of brand marketing for Modelo, in a statement. “After a successful regional launch in which two-thirds of buyers were new to the Modelo brand, we’re confident that offering Modelo Oro across the country as the new gold standard for light beer will help us build authentic connections with new drinkers.”
Modelo Oro now is available nationally in 12-packs of 12-ounce cans and 24-ounce single-serve cans. Each 12-ounce serving of Modelo Oro is primed for premium sessionability with 90 calories, 3 grams of carbs and a 4% ABV, the company says.