Capri Sun updates secondary packaging
Brand adds easy-to-read ingredient label on the front of the box
Kraft Foods Group Inc.’s Capri Sun brand is using its newest multipack packaging to reinforce its dedication to quality, nutritional drinks for kids. The brand updated its secondary packaging with an easy-to-read ingredient label on the front of the box highlighting Capri Sun’s commitment to no artificial sweeteners, artificial preservatives, colors or flavors. This packaging update adds to the brand’s February 2014 release of its clear-bottom pouches, which allow consumers to inspect the quality of the juice drink inside.