The demand for innovative packaging equipment that not only is flexible, but easy-to-use, can handle a variety of packaging types and offers quick changeovers is driving the market for case packing and wrapping machinery.

Bud Light announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.

Damrak Gin and Q Drinks have collaborated to create a craft gin and tonic kit scheduled to hit retail outlets nationwide. 

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is bringing back the CoolerPack, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice.