This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.

As part of its longstanding commitment to environmental sustainability, FIJI Water announced a multifaceted initiative to transform its use of plastic while promoting a circular economy.

Although much attention is given to primary packaging materials, the secondary packaging materials market also is seeing the effects of this evolving market.

McCafé Frappé expanded the packaging options for its ready-to-drink (RTD) coffee line.

WaveGrip offers the WaveGrip G1 to help breweries streamline their manufacturing processes while providing a sustainable, environmentally friendly solution for the multi-packing of beer cans, the company says.

The THA240 inline automated applicator applies handles to four-packs or six-packs at a rate of 10 cases a minute.

Los Angeles-based Rosa Foods, the makers of Soylent, announced that two of its ready-to-drink flavors — Cacao and Cafe Vanilla — will now be offered in an 11-ounce Tetra Pak, as part of a four-count multipack. The new packaging will retail in both Walmart and Target, which will enable the brand to reach the masses at thousands of Walmart and Target locations, the company says.

Secondary packaging reinforces brands, as well as enhances product visibility in a crowded marketplace.

Which beverage package will consumers buy, under what conditions, when will they buy, how many will they buy and why will a purchase occur? These types of challenging questions confront most sales and marketing managers as they attempt to maximize sales and profit under many variable conditions.

Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says.