BODYARMOR Sports Nutrition announced the launch of its latest innovation: BODYARMOR Flash I.V. Hydration Boosters.
The announcement comes on the heels of the brand’s initial entrance into the rapid rehydration category with Flash I.V. ready to drink. This is BODYARMOR's first foray into hydration boosters in single-serve powder stick form, it notes.
BODYARMOR’s new Flash I.V. Hydration Boosters offer the ability to refuel and replenish with more than 2,200 mg of essential electrolytes plus added functionality with zinc, vitamins B and C to support a healthy immune system, the company says. With no artificial flavors, sweeteners, or dyes, BODYARMOR Flash I.V. Hydration Boosters contain zero sugar and only 15 calories or less in each single-serve packet, it adds.
“At BODYARMOR, we’re always listening to our consumers and looking for new, innovative ways to provide them with the best in hydration,” said Sabrina Niland, vice president of innovation and strategy at BODYARMOR, in a statement. “We’ve seen how prominent hydration boosters have become within the beverage space, so we couldn’t be more excited to get our BODYARMOR Flash I.V. Hydration Boosters into the market and see the impact it’s going to have for anyone looking for customizable, on-the-go hydration with zero sugar.”
Available in convenient and compact single-serve, six-pack and 15-pack offerings, BODYARMOR Flash I.V. Hydration Boosters can be purchased nationwide and online at Amazon in five flavors: Tropical Punch, Cucumber Lime, Grape, Strawberry Kiwi and Lemon Lime.