Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.
Like all of its Multipliers, Immune Support is powered by CTT, or Cellular Transport Technology, and boasts a blend of vitamin C, vitamin D, zinc and Wellmune designed to maintain and strengthen the immune system. Bursting with fresh, sweet notes of tangerine and citrus, Hydration Multiplier+ Immune Support is designed to support muscle recovery, vitality and overall wellness management, it says.
Packaged in travel-friendly stick packs, Hydration Multiplier+ Immune Support is available in Tangerine.
The announcement comes on the heels of an acquisition announcement with Unilever and a string of new launches, including Energy Multiplier, three new flagship flavors and nationwide expansion at Walmart. The brand has quickly become the fastest growing hydration brand and has continued to expand with new flavors of the non-GMO, electrolyte drink mix, which provides two to three times more hydration than water alone, according to the company. The brand has powered all of their drink mixes with CTT, an innovative bio-delivery system designed to enhance rapid absorption of water and other key ingredients into the bloodstream.
"We're thrilled to launch a product that fuses science and wellness to deliver cutting-edge formulas to our consumers. Science is always at the forefront of all our products," said Brandin Cohen, founder and chief executive officer of Liquid I.V., in a statement. "Our immune support blend has been carefully crafted to strengthen and maintain the immune system — something that's more important than ever."
Liquid I.V. can be found in more than 30,000 locations across the country including the world's leading specialty, big box and online retailers including: Costco, Whole Foods, Target, Amazon, Walmart, CVS, Walgreens, Albertsons, and many more.