Innova Market Insights, food trend specialists for over 25 years, unveils its annual Top Ten Trends report. The comprehensive report equips manufacturers, retailers and brands with the latest insights to drive innovation and answer current consumer demands.

Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.

Neuro Brands LLC, Los Angeles, has introduced a new line of powdered drink mixes. The new mixes debuting this week are powdered versions of the neruoSLEEP and neuroIMMUNE beverages.

Raw Generation, which produces 100 percent raw and vegan daily juices and cleanses, has launched its self-titled Immunity Shots that contain apple, ginger, lemon, turmeric and black pepper.

San Francisco-based Pop & Bottle, a wellness coffee brand known for its organic, dairy-free lattes, announced the launch of its new line of functional oat milk lattes: The Supers.