BENEO announces its new CEO while HOWTIAN introduces SoPure Andromeda.

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

Although a niche category, experts highlight how the kombucha market remains resilient, driven by health and wellness trends and diverse flavor innovations.

As more consumers are recognizing the link between immune-health and overall health, experts note that the demand for functional beverages that support immunity has never been higher.

wildwonder, a sparkling prebiotic, probiotic beverage brand, announced adding a new flavor to its sparkling drink lineup: Pineapple Paradise.

Ingredient suppliers release innovations to support immune health, plant-based food and beverages.

REBBL, a plant-powered functional beverage brand, brings wellness and gut health to its portfolio with new no added sugar Wellness Elixir innovations: Tropical Greens and Berry Roots.

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.

ADM unveils global consumer trends outlook report while NutriLeads announced a new clinical research paper regarding its BeniCaros ingredient.