Ingredient suppliers release innovations to support immune health, plant-based food and beverages.

REBBL, a plant-powered functional beverage brand, brings wellness and gut health to its portfolio with new no added sugar Wellness Elixir innovations: Tropical Greens and Berry Roots.

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.

ADM unveils global consumer trends outlook report while NutriLeads announced a new clinical research paper regarding its BeniCaros ingredient.

As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.

As consumers seek their personalized idea of functional and fortified solutions, a growing focus is being placed on balancing beauty with digestive support, as well as immunity with sports performance, experts note.

Today, as people are increasingly seeking out ways that proactively support overall well-being, experts note that citrus ingredients that contain vitamin C continue to attract attention.

As immunity is a universal health need, experts note that within the beverage space, more and more consumers are seeking products that deliver immune-supportive benefits.

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.