Items Tagged with 'immune health'

Broader shifts toward social media-driven wellness trends and growing demand for clean, transparent ingredients have created conditions for wellness shots to take off.

As immune support is now a year-round health goal, beverage-makers are expanding the ingredients they utilize to support those attributes.

As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.

GoodBelly, a leader in digestive health, launched its newly reformulated Wellness Shots at Whole Foods Market stores across the United States.

Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model. 

Oikos, a brand of Danone North America, announced the launch of Oikos Protein Shakes, a new line of shelf-stable protein shakes.

With more consumers taking a proactive approach to improve upon health and well-being, experts highlight how such trends are driving the development of functional beverages.

Jones Soda announced entering the functional beverage space with Pop Jones, an all-natural prebiotic beverage.

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.