Liquid I.V.'s Hydration Multiplier in Sugar-Free is the brand's largest innovation launch to date, taking two years to develop and take to market, it notes. After years of perfecting the formulation, the new Sugar-Free product is more hydrating than water alone, with five essential vitamins (B3, B5, B6, B12 and vitamin C), and three times the electrolytes of the leading sports drinks without the sugar and artificial sweeteners, the company says.

“The launch of Sugar-Free catapults Liquid I.V. into a new category of hydration solutions. With this innovation, we’ve leaned into science and the evolution of the wellness industry to develop a cutting-edge product that delivers groundbreaking hydration results for our consumers,” said Mike Keech, Liquid I.V.’s CEO, in a statement. “As the second installment in our summer brand campaign, Real Hydrating, we are thrilled to introduce the latest expansion into our family of Hydration Multipliers with new flavors that also offer more effective hydration — without the sugar.”

Sai Chaluvadi, Liquid I.V.'s Vice President of R&D, Scientific Affairs, added: “The scientifically and clinically tested zero sugar hydration solution introduces research backed hydration and brings a never-before made product to the market. The Sugar-Free formula was developed with science backed ingredients to provide consumers with smart and effective hydration designed for more efficient water absorption, combined with functional ingredients and true to fruit flavor.”

The Hydration Multiplier Sugar-Free now is available online by visiting the company’s website, as well as on Amazon in June and in Costco stores starting in July, it says.

www.liquid-iv.com