vitamin C

Kids ROAR Organic Sports Drink

October 1, 2019

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ROAR Organic introduced a new line of organic sports drinks for kids.

Tampico ZERO

June 20, 2019

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Tampico Beverages launched its newest juice drink: Tampico ZERO.

Label-friendly vitamins and minerals promote health

Functional beverages aid in vitamin and mineral delivery

Barbara Harfmann

December 7, 2018

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As health-conscious consumers seek out premium products with added vitamins and minerals, beverage companies are developing new products that contain vitamins and minerals.

WarpJack

September 14, 2018

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VooDoo Elixirs Inc. announced the release of its energy drink WarpJack.

Purity Organic Sparkling

September 18, 2017

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Purity Organic launched a new Sparkling line made with 15 percent organic juice and sparkling water.

Vitamins and minerals enhance beverage brands

Masking solutions used to overcome taste and stability issues

Barbara Harfmann

December 16, 2016

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In the beverage industry, trends like clean label and non-GMO are resonating with consumers. Fortified/functional (FF) beverages also have maintained their upward trajectory growing by 6 percent as health-conscious consumers seek out premium products with added vitamins and minerals, according to Chicago-based Euromonitor International’s April report “Fortified/Functional Beverages in the US.”

Tropicana announces new juices with probiotics

Tropicana Essentials Probiotics available nationwide in early 2017

September 27, 2016

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Ahead of its 70^th anniversary, Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Tropicana Essentials Probiotics, a new 100 percent juice with probiotics.